The International Motor Sports Association (IMSA) and Radio Show Limited (RSL) – global leaders in motorsport broadcasting – continue their partnership on the IMSA Radio/TV project that delivered increased audiences in 2016.
The streaming audio and audio/video service available through the multi-platform IMSA App and the IMSA.com and Radiolemans.com websites offers live coverage of IMSA events for racing fans in the USA and globally. In 2016, IMSA Radio had 4.6 million connections in 169 territories worldwide.
“The partnership with Radio Show Limited has been tremendously successful,” said David Pettit, IMSA vice president, marketing. “The audience is growing, but what is very impressive is that fans from other parts of the sport are attracted to the quality of the racing and the availability of live and on-demand coverage.”
At this week’s Mobil 1 Twelve Hours of Sebring Fueled by Fresh From Florida, IMSA Radio will offer upwards of 30 hours of coverage of four IMSA-sanctioned series: the IMSA WeatherTech SportsCar Championship, IMSA Continental Tire SportsCar Challenge, IMSA Prototype Challenge Presented by Mazda and the IMSA Porsche GT3 Cup Challenge USA by Yokohama.
“Maybe RSL should stand for Really Simple Listening,” said RSL Managing Director Eve Hewitt. “The IMSA coverage is platform neutral and once the fans have tuned in, either to the audio or to the streaming video, there’s no need for them to go anywhere else, and they don’t. Most of them stay for everything we broadcast.”
In 2017 IMSA Radio has already broadcast from the 55th Rolex 24 At Daytona and, as well as the main race, included live coverage in sound and vision of the four-hour BMW Endurance Challenge, the first round of the Continental Tire Challenge.
The Continental Tire Challenge has quickly established itself as ‘appointment viewing.’ An impressive 49 percent of the audience for the Friday afternoon race at Daytona, which had full four-hour live, audio and video coverage, was from the USA.
The format for Sebring will follow a standard program schedule to be implemented across 2017. Live broadcasting began Thursday morning with coverage of the first official practice session of the WeatherTech Championship. All WeatherTech Championship sessions will offer live IMSA Radio commentary with the addition of video for qualifying for IMSA.tv viewers everywhere.
Live IMSA Radio commentary of WeatherTech Championship races also is available worldwide. Live video streaming on IMSA.tv, the IMSA App and RadioLeMans.com is available outside of the U.S.
Continental Tire Challenge coverage will see live audio coverage for qualifying with audio and video coverage of all races. IMSA Prototype Challenge and Porsche GT3 Cup USA will have qualifying and races covered live by IMSA Radio in addition to live video streaming of select events.