TUDOR is a premium Swiss watchmaking brand appealing to people with an acute sense of style, a desire to be different and uncompromising quality expectations. Its price positioning sits in the premium segment that complements Rolex’s position in the high-end luxury segment. Since the brand name was registered for Hans Wilsdorf, founder of Rolex, in 1926, TUDOR has benefited from the Rolex’s outstanding watchmaking expertise, quality control and service. TUDOR was relaunched in 2007 with a distinctive personality and a high level of independence in its design, manufacturing and communication. TUDOR and Rolex are the two brands in the portfolio owned by the Hans Wilsdorf Foundation, which was set up in 1945 by the eponymous founder of Rolex. They respectively address the premium and the high-end segments of the market, and have distinctive roles to play. TUDOR has been inspired by motorsports since the 1970s and is currently the World Timing Partner for both Ducati and the FIA World Endurance Championship.

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