As the Sunshine State’s No. 1 industry, tourism was responsible for welcoming 97.3 million visitors in 2014 and employing more than 1.1 million Floridians. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA – the official tourism marketing corporation for the state of Florida – $3.20 in tax revenue is generated. VISIT FLORIDA promotes tourism to Florida through sales, advertising, promotions, public relations and visitor services programs. As a public/private partnership, VISIT FLORIDA serves more than 12,000 tourism industry businesses, including major strategic alliance partnerships with Disney Destinations, The Hertz Corporation, LEGOLAND Florida Resort, SeaWorld Parks & Entertainment, Simon Shopping Destinations and Universal Orlando Resort. To learn more about VISIT FLORIDA, please go to VISITFLORIDA.org or follow us on our industry social media channels: SunshineMatters.org, Facebook and Twitter @FloridaTourism.