Meet the IMSA Team: Emily Nash
Thursday, July 12, 2018

The latest in a series of features, “Meet the IMSA Team” puts the spotlight on members of the behind-the-scenes team at IMSA. It focuses on the team member’s job responsibilities, what drew them to motorsports and favorite memories and experiences while on the job.

1. Hometown: Jacksonville, FL (DUVAL!)

2. Title: Senior Manager, Track Marketing and Promotions

3. Do your colleagues have a nickname for you? If so: Nash

4. What are some of your main job responsibilities?

My main responsibility is liaising between the tracks and the series.  There are so many moving parts from both sides that require understanding and coordination. The different IMSA departments plan months in advance and have multiple conference calls with each of the 12 WeatherTech Championship tracks – we cover everything from potential car count and paddock layouts to podium backdrop creative and ticket office hours.  My team also oversees pre-event promotions, IMSA fan activities such as autograph sessions and driver Q&As, opening and closing ceremonies, and supervising our PA announcer. 

5. What are you currently working on?

Today I worked on Road America opening and closing ceremonies, the VIR transporter parade, year-end banquet trophies for Continental Tire SportsCar Challenge and some very top secret IMSA 50th Anniversary planning.  A little bit of everything!

6. Why/how did you get into motorsports?

Growing up so close to Daytona Beach, I spent several weekends at the Speedway with friends as a racing fan (Brumos Racing!).  My senior year at UCF, I volunteered at a Grand-Am Road Racing networking event in Orlando where I met David Pettit, Vice President of Marketing.  One month later, I graduated and began an internship with the Grand-Am Marketing department. And here we are today. 

7. What is your favorite IMSA memory?

Each race weekend is memorable. Placing the on-track signage each morning has become somewhat of a ritual that we look forward to. Setting up signs, watching the sunrise and jamming out to the weekend playlist of choice gets us ready for the day ahead. The signage ninjas take a lot of pride in their work.  And apologies in advance to the campers who may fall victim to said jamming - But really, wake up! It’s race day!

8. What is your favorite track to go to?

I could name something amazing about each of the tracks on our calendar – that’s like asking who your favorite child is. But, I have a soft spot for Daytona International Speedway (DIS). Growing up an hour and a half from Daytona meant frequent trips to DIS – I specifically remember many chilly nights camping in the infield during the Rolex 24 At Daytona. Next year will be my 16th consecutive Rolex 24 At Daytona – it’s a special place.

9. What do you like most about your job?

The people who make it all happen. There is an amazing team effort that goes into executing successful event weekends and that directly effects the mood of the paddock and the fans at the track.  It’s never just a repeat of last year’s event, we love to test the limits and continue to raise the bar.  That’s when it gets fun!