Harrah’s Cherokee Casino Resort Joins Road Atlanta’s Petit Le Mans as Presenting Sponsor
Wednesday, August 10, 2016

Road Atlanta and Harrah’s Cherokee Casino Resort have partnered for the 2016 edition of the world-renowned Petit Le Mans sportscar endurance race, as Harrah’s joins the event as the new presenting sponsor.

The 19th Annual Petit Le Mans presented by Harrah’s Cherokee Casino Resort is a four-day motorsports festival, running September 28th through October 1st, at the historic Road Atlanta road course in north Georgia. First-class teams from the IMSA WeatherTech SportsCar Championship will compete for top honors in the 10-hour endurance classic, which features four different classes of some of the most high-tech race cars in the world.

“Harrah’s Cherokee is thrilled to partner with Road Atlanta,” said Regional Senior Vice President and General Manager Brooks Robinson. “It’s the premier racing destination in Georgia and the action of Petit Le Mans is the perfect complement to the action at Harrah’s Cherokee Casino Resort.”

The casino’s branding will be displayed throughout the 750-acre facility for the duration of the partnership, as well as in any event materials and promotions.

“We’re thrilled to connect two iconic entertainment venues through this new partnership,” said Road Atlanta president and general manager Geoff Lee. “As Harrah’s and Petit Le Mans have two different sets of enthusiasts, there’s a huge opportunity to now share the fans between this event and the casino.”