IMSA Announces Key Business and Partnership Marketing Promotions
Tuesday, November 26, 2019

The International Motor Sports Association (IMSA) announced today a pair of leadership promotions across its Business and Partnership Marketing operations. David Pettit has been promoted to Senior Vice President, Marketing and Business Operations, and Brandon Huddleston has been promoted to Vice President, Partnership Marketing and Business Development.

“I want to congratulate David and Brandon on these well-deserved promotions,” IMSA CEO Ed Bennett said. “I have known them both for many years and have always been impressed by their passion and commitment to making IMSA better in everything they do for our stakeholders. I look forward to them being a part of IMSA’s senior management team in 2020 along with our Vice President, Competition Simon Hodgson and new President, John Doonan.”

Pettit will continue to lead the sanctioning body’s marketing efforts, and his role will be expanded to include IMSA Properties led by Rick Humphrey. Michelin Raceway Road Atlanta, Sebring International Raceway and Seven Sebring Raceway Hotel comprise IMSA Properties.

He joined the organization in 2009 and has played an integral role in IMSA’s historical growth with oversight for marketing and partnership development, later adding IMSA Communications to his role, along with oversight of IMSA’s TV and digital platform growth. He most recently added responsibility for IMSA’s technology operations.

Before coming to IMSA he worked at General Motors in various divisional roles that included key marketing promotion platforms for the company with the NFL, NCAA and NHRA. He also secured sponsorships for the manufacturer’s auto racing programs including Cadillac, Corvette, IndyCar and NHRA.

Huddleston, in his nearly 15-year tenure with the company, has had roles in almost every facet of the marketing department. He currently leads the partnership marketing team as well as automotive business development. Past roles have included developing the current sponsorship structure, implementing a robust licensing and merchandising program (including the 50th anniversary program) and event promotions.

Under his new role, he will continue to lead the corporate partnership team and also oversee non-endemic business development along with event and promoter relations. He will continue to report to David Pettit.

IMSA begins its 2020 season with the 58th running of the Rolex 24 At Daytona on Jan. 25-26. The race will start and conclude with NBC network coverage.

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