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Holmatro Continuing as IMSA Proud Supplier of Safety Equipment

Worldwide Leader in Rescue Tools Will Continue Supplying IMSA’s AMR Safety Team

 

DAYTONA BEACH, Fla. – Building on a half-century’s history of developing the world’s most innovative and powerful hydraulic rescue tool equipment, Holmatro USA will continue as an IMSA Proud Supplier in a multiyear extension announced today.

 

Under the extension, Holmatro continues as the exclusive extrication equipment supplier to the IMSA AMR Safety Team that’s on site at every IMSA event, attending to drivers in the case of an on-track incident. Holmatro has been a Proud Supplier for IMSA since 2020.

 

“Safety has always been a top priority at IMSA, and Holmatro has been a vital part of that effort in recent years,” said Brandon Huddleston, Vice President, Partnership Marketing and Business Development. “Extending this Proud Supplier relationship was important as it continues providing our IMSA AMR Safety Team with Holmatro’s advanced equipment and services to respond to incidents in the fastest and most efficient ways possible.”

 

Founded in the Netherlands in 1967, Holmatro manufactures hydraulic rescue, industrial, and special tactics equipment used worldwide. At its ISO-9001 certified U.S. headquarters in Glen Burnie, Maryland, Holmatro manufactures and supports a full suite of rescue equipment. Holmatro’s Experience Center also enables partners like IMSA to rigorously test rescue tools on the toughest materials, ensuring they’re ready for first responders.

 

“Holmatro has a long history in motorsports safety. We recognize the challenging situations these teams can face on the track. Combining Holmatro’s hydraulic expertise with the motorsports perspective is a recipe for innovative solutions,” said Shelly Elliott, President of Holmatro North America. “This extension of our partnership with IMSA allows us to continue working with the IMSA AMR Safety Team to develop and test products used on race tracks around the world, as well as by first-responders serving the public.  We are proud to provide them with the most up-to-date equipment, so that they may perform their critical jobs as efficiently as possible when every moment counts. We’re pleased to continue in this role as an IMSA Proud Supplier.”

 

About Holmatro USA:
Our North American Headquarters located in Glen Burnie, Maryland is home to administrative offices and a state of the art manufacturing facility. Holmatro has a culture like no other and as of 2024, boasted a top 1% employee engagement net promoter score. Every day, Holmatro employees contribute to our mission to provide the highest quality life-saving rescue tools to first responders. The company is ISO 9001:2015 registered.

 

In addition to the manufacturing facility, the Al Sergio North American Training Center is used to teach service and repair, extrication, shoring, and breaching techniques and other topics such as new vehicle construction. The facility includes classroom and hands-on prop demonstration facilities to show how Holmatro products contribute to our life saving mission.

About the International Motor Sports Association (IMSA):
The International Motor Sports Association, LLC (IMSA) was originally founded in 1969 and owns a long and rich history in sports car racing. Today, IMSA is the sanctioning body of the IMSA WeatherTech SportsCar Championship, the premier sports car racing series in North America. IMSA also sanctions the IMSA Michelin Pilot Challenge, IMSA VP Racing SportsCar Challenge and Historic Sportscar Racing, as well as five one-make series: Ferrari Challenge North America, Lamborghini Super Trofeo North America, Whelen Mazda MX-5 Cup presented by Michelin, Mustang Challenge and Porsche Carrera Cup North America. IMSA – a company within the NASCAR family – is the exclusive strategic partner in North America with the Automobile Club de l’Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship. The partnership enables selected IMSA WeatherTech SportsCar Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans. For more information please visit IMSA.com or IMSA’s social media channels on Facebook, Instagram, TikTok, X and YouTube.