Our Vision hails from Barcelona, we are powered by the city’s vibrant spirit, zest for life and artistic energy – enriching every CUPRA vehicle with a distinctive personality and inspiring the world.
We strive to stay ahead of the curve whilst challenging the status quo with our high-performance vehicles and we succeed in doing so. We are redefining the art of driving.
Our Mission is to create exponential experiences and transcend traditional automotive boundaries. We create cars that awaken the senses and evoke emotion – through innovative engineering, progressive design and electric performance.


The IMSA Michelin Pilot Challenge features sports cars that are closely identifiable with those seen on the street, such as coupes, hatchbacks and sedans. Two classes make up this series – GS, the highest performing class and the intermediate TCR class.
TOURING CAR Cupra Leon VZ TCR

