The Partnership Offers Attending Fans Multiple Ways to Get Closer to the Action
ELKHART LAKE, Wis. – After a newly announced partnership with the International Motor Sports Association (IMSA), Minti Labs is going full throttle with its IMSA Fastlane digital platform at the upcoming Road America race weekend.
A multiyear, title sponsorship agreement between IMSA Fastlane and Road America quickly followed the partnership news, and fans onsite at Elkhart Lake will take notice of the brand’s presence throughout the weekend.
IMSA Fastlane will elevate how teams engage with the sports car fanbase through digital assets, collections, VIP experiences, leaderboards and more. And while digital in nature, Road America will offer the first onsite opportunity for fans to interact with IMSA Fastlane.
The chance to enter in a VIP raffle will be immediately available when fans arrive at the Road America gates and an IMSA Fastlane booth will be staged ahead of the paddock entrance. At the booth, fans will get an up-close look at a unique Porsche 911 RSR unveil and the opportunity to sign up for the platform to receive news and exclusive offers.
IMSA Fastlane will also have a presence at the Road America podium – allowing fans to take photos with a backdrop onstage and the race-winning drivers posing with IMSA Fastlane gear after the checkered flag.
“It’s an honor for IMSA Fastlane to be able to partner with Road America and help bring the excitement and passion of professional sports car racing to fans and enthusiasts,” said David Mancuso, President of Minti Labs, after the title announcement. “We invite everyone to come out and experience what is sure to be an outstanding weekend at Road America.”
To stay connected with fans offsite, IMSA Fastlane also will be hosting special guest, international recording artist, Gabby B., whose music and social media presence has garnered an audience of four million followers across TikTok, Instagram and YouTube. Gabby B.’s talents extend beyond her music career by speaking English, French, Spanish and Portuguese, and the rising star recently published her first children’s book.
As the 10th round on the IMSA calendar, the IMSA Fastlane SportsCar Weekend has long been considered a fan-favorite event and will offer races across four IMSA series – the WeatherTech Championship, Michelin Pilot Challenge, Lamborghini Super Trofeo and Porsche Carrera Cup.
More information about the platform can be found at IMSAFastlane.com, while IMSA.com and RoadAmerica.com offer tickets and more details on the IMSA Fastlane SportsCar Weekend.
Social media updates will also be posted throughout the weekend on the @imsafastlane accounts on Instagram and Twitter.