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Madditive About You: VP Racing Fuels Named Official Performance Additive of IMSA


VP Racing Fuels Has Existing Designations as IMSA’s Official Fuel Supplier and Official Performance Coolant

DAYTONA BEACH, Fla. (February 23, 2021) – Highly regarded for its contributions to automotive performance, VP Racing Fuels is expanding its role with IMSA to become the Official Performance Additive of the race sanctioning organization.

Highlighting the use of its "Madditives" line of fuel treatments and octane boosters to enhance the performance of passenger and race cars, VP Racing’s status as the Official Performance Additive of IMSA comes on top of existing designations as IMSA’s Official Fuel Supplier and Official Performance Coolant.

"We are excited to continue the expansion of our IMSA relationship with our technologically advanced Madditive® as the Official Performance Additives of IMSA," said Bruce Hendel, Vice President of North American Sales – Race Fuel and Consumer Products for VP Racing Fuels. "Joining our official fuel and Stay Frosty® coolants, our full line of Madditives include cutting-edge octane improvers, fuel stabilizers, fuel system cleaners and combustion improvers for both gas and diesel. Like our fuels and coolants, all Madditive products bring peak performance to IMSA race teams and fans alike."

The new agreement allows VP Racing Fuels to become even more fan friendly at IMSA events, including VP Racing Fuels Madditives signage at select races and a presence at car corrals that will allow enthusiasts an up-close look into how Madditives can improve high-performance cars. Fans can learn the benefits of Madditives products including Octanium® Unleaded Octane Booster, Power Boost™ to clean fuel systems and remove deposits from the engine combustion chamber, Fuel System Cleaner, 622 Racing Brake Fluid and more.

"VP Racing Fuels has worked with IMSA to find creative ways to expand our long-term partnership," said IMSA Vice President, Partnership Marketing and Business Development Brandon Huddleston. "The way our partnership has grown over the years, from Official Fuel Supplier to Official Performance Coolant and now to include Official Performance Additive, speaks to VP’s growth within the automotive performance sector and to the opportunities provided by IMSA’s growing audience."

VP Racing Fuels has been the Official Fuel Supplier of IMSA since 2014. It added the distinction of Official Performance Coolant last year to promote the VP Racing "Stay Frosty" line of automotive coolants.

About VP Racing Fuels:

VP Racing Fuels is best known as the World Leader in Fuel Technology®, fueling champions in virtually every form of motorsport on land, sea, and air since 1975. VP is the Official Racing Fuel of the IMSA WeatherTech SportsCar Championship, MotoAmerica, World Racing Group, and World of Outlaws, AMA Supercross, American Flat Track, SCORE, USAC, NMCA/NMRA, and more than 60 sponsored series and sanctioning bodies. VP is also the official performance coolant of IMSA, American Flat Track, and ATVMX. VP also sells a full line of consumer products including ethanol-free VP Small Engine Fuels formulated for 2 and 4-cycle outdoor power equipment, lubricants, VP Madditive® automotive performance additives, Stay Frosty® performance coolants, car appearance products, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience store and gas stations, car wash, quick lube, and marinas to brand as VP Racing Fuels and resell the company’s race fuel and a full range of automotive performance and outdoor small engine products. For more information, visit VPRacingFuels.com.

About the International Motor Sports Association (IMSA):

International Motor Sports Association, LLC (IMSA) was originally founded in 1969 and owns a long and rich history in sports car racing. Today, IMSA is the sanctioning body of the IMSA WeatherTech SportsCar Championship, the premier sports car racing series in North America. IMSA also sanctions the IMSA Michelin Pilot Challenge and the IMSA Prototype Challenge, as well as four one-make series: Ferrari Challenge North America, Idemitsu Mazda MX-5 Cup presented by BFGoodrich Tires, Lamborghini Super Trofeo North America and Porsche Carrera Cup North America. IMSA – a company within the NASCAR family – is the exclusive strategic partner in North America with the Automobile Club de l’Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship. The partnership enables selected IMSA WeatherTech SportsCar Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans. For more information please visit www.IMSA.com, www.twitter.com/IMSA, www.facebook.com/IMSA or www.instagram.com/imsa_racing.