WESTPORT, Conn., — Piloti, the renowned brand for driving-inspired lifestyle and luxury footwear, is proud to announce its partnership with International Motor Sports Association (IMSA). As an IMSA Proud Supplier, Piloti brings a new level of craftsmanship, innovation, and style to the world of motorsports.
This collaboration goes beyond footwear. Piloti plans to create engaging lifestyle content, showcasing the stories of IMSA drivers, teams, and the personalities shaping the sport. Content will connect with automotive enthusiasts and fashion-forward fans alike, celebrating the shared passion for performance and design.
A highlight of this partnership will be the brand’s integration within the IMSA WeatherTech VIP Club. Here, guests can enjoy expertly crafted coffee made with Piloti’s signature roast—all while staying immersed in the action on the track.
Performance has always been at the heart of Piloti, and IMSA provides the perfect proving ground for innovation. Through this partnership, Piloti will use real-world motorsport insights to influence the development of its footwear, ensuring every product embodies the brand’s motto: Performance Driven Design.
“IMSA and sports cars have been a part of my life for as long as I can remember,” said William Sweedler, CEO of Piloti and former class winner at Daytona, Sebring, and Le Mans. “This partnership is a natural fit, and we’re excited to bring a new level of lifestyle and engagement to IMSA fans worldwide.”
“The IMSA platform offers us an unparalleled opportunity to test and refine our products in the most demanding environments,” said James Bleakley, General Manager & Creative Director of Piloti. “From the paddock to the street, we’re committed to designing footwear that blends performance with everyday versatility.”
With a shared dedication to heritage, passion, and performance, Piloti and IMSA are shifting gears toward an exciting future—one where motorsport and lifestyle go hand in hand.
About Piloti
Piloti is where high-performance design meets exceptional craftsmanship. Headquartered in Westport, Connecticut, Piloti creates luxury footwear inspired by the world of motorsports, engineered for the track, the street, and every moment in between. With a heritage deeply rooted in racing, Piloti has spent over 25 years outfitting champion drivers and automotive enthusiasts with shoes that seamlessly blend precision, comfort, and innovative style.
From performance-driven driving shoes to automotive-inspired accessories, every Piloti product is a testament to our unwavering commitment to quality, innovation, and fine-tuned attention to detail. Designed for drivers, perfected for everyday life.
For more information, visit www.piloti.com.
SOURCE: Piloti LLC
Photo Credit: Sam Dobbins