2025 NON-EDITORIAL MEDIA VIDEO & PHOTO LICENSING
Frequently Used Forms
Rate Card and Deadlines
Photo Agreement Information
Video Access and License Agreement Information
Certificate of Insurance-Video Only (EXAMPLE)
Footage Library Request
Credit Card Authorization
If you're shooting video only or video plus still photos, complete the Video Access and License Agreement Information form and Credit Card Authorization form then send to [email protected]. Also, review or download the COI example as you'll need to provide one once we send you an executable agreement.
If you're shooting still photos only, complete the Photography Agreement Information Form and Credit Card Authorization Form then send to [email protected].
2025 NON-EDITORIAL MEDIA LICENSING POLICIES & PROCEDURES
As we look to mutually grow our sport, we would like to remind you of IMSA's at-track photo/video policies and procedures as well as the schedule of agreement fees and deadlines for submission. IMSA reserves the right to update deadlines and/or fees at any time, at our discretion.
We encourage you to share this information with any photographer or videographer coming to capture content during any IMSA event.
Any team, driver, partner – or any third party hired on their behalf – intending to shoot video and/or photos during an event weekend must have a fully-executed photo, access and/or video license agreement in place with IMSA, completed Credit Card Authorization Form, provide the required insurance (where applicable) and submit crew lists prior to posted deadlines.
An agreement between a team or driver and anyone offering fee-free video or photography services is prohibited. There are inherent risks involved with shooting at-track, so experienced shooters with an executed licensing agreement and insurance (where applicable) are required.
Video or photos may not be used in advertising, used in any way to imply commercial endorsement or sponsorship, or for any other commercial use, without a separate Commercial Agreement which will contain additional / higher fees.
All vested photographers and videographers must register through each track for parking and access to their media centers, generally a month preceding any event. In addition, they must attend a mandatory photo meeting prior to each event in order to receive a vest.
If the above guidelines are not followed, IMSA and the venue retain the right to confiscate credentials and video materials.
Videographers, production companies and photographers are expected to contact Nancy Green at [email protected] to begin the process no later than Sunday, Dec. 1 to coordinate a photo, access and/or license agreement for The Roar Before the Rolex 24 and/or The Rolex 24 At DAYTONA (the deadline for which is Sunday, Dec. 8). Requests outside of these timelines will incur an expediting fee or may not be honored. Deadlines for all events may be found on the document referenced above.
In-car video may be used by teams internally for analysis only. They may not be posted online in any manner. Only in-car footage approved for website and social is that provided by a manufacturer’s in-car broadcast camera. Live streaming of in-car video or any other footage during IMSA-sanctioned events is expressly prohibited.
Photos and video clips less than :30 seconds taken by a team staff member with a cell phone only may be used by teams and drivers on their website and/or social channels with a fully-executed Photos + <30-Second Short Video Clips Agreement to promote their participation in IMSA (no vest issued; no insurance required; 30 seconds or less; however, no posting anywhere other than team website and team social channels).
Video services are available through IMSA Productions at competitive rates. Contact David Tibbitt at [email protected] to learn more.
Video requests from our footage library, housed by NASCAR Media Ventures (NMV), require an agreement with IMSA first. Additionally, NMV charges $150 per hour (with a 2-hour minimum) for search and pull fees. Contact [email protected] to begin that process, if/when needed.
Please direct all inquiries regarding video licensing and/or photo agreements to Nancy Green ([email protected]).